A recent research study by Pew has delivered some staggering statistics around messaging app users. It showed that 17 % of smartphone users use apps that automatically delete the messages after they have been delivered such as Wickr and Snapchat. Additionally, 36% of users use messaging apps like iMessage or Kik.
The survey was conducted with over 1900 participants in the US. It uncovered that messaging apps are particularly popular amongst young adults with 49% of smartphone of users between the ages of 18-29 use messaging apps and 41% use the apps that automatically delete sent messages.
The research was conducted via phone interviews between March 17 – April 12 of 2015. It involved adults from the age of 18 that live in the District of Columbia and in all the 50 US states.
Maeve Dugga, a research associate and lead author at Pew Research Centre said in a recent statement “ The emergence of messaging apps is noteworthy as these communication tools serve different social needs than traditional online social networks. The data also show how swiftly an already complex terrain of interaction is becoming more varied.”
Since 2012, it was also found that the amount of Pinterest and Instagram users had doubled. It showed that from 15% in 2012 it increased to 31% in 2015. From 13% in 2012 Instagram users increased to 28%. Usage however for social media sites did not statistically increase between Sept 2014 and April 2015.
Furthermore, while the usage remained stagnant, some of the sites showed a substantial increase in daily engagement. The survey showed results that Facebook remained the most popular social media site. It showed a percentage of 72% of online adults using it. Users have an extremely high engagement level with 70% logging in daily, including 43% being active a number of times in a day.