With Christmas just gone, users are more than likely to have downloaded some kind of festive app that is still being used on their mobile device. Whether you’ve purchased a recipes app on how to make the best Christmas turkey or have downloaded the latest ‘revamped’ version of a much love game with a Christmas twist, developers are quickly learning that a great way to maintain a top ranking position in the charts is by cashing in on holidays and gimmicks.
As all the lovers out there will know, Valentine’s Day is just around the corner and we all know that everyone wants their own piece of love for this romantic holiday. To keep users interested and even gain more new players, many games, such as “The Simpsons: Tapped Out”, have been recreated to include some kind of Valentine’s Day theme. With the release of the Christmas adaptation of the game being so popular, developers have cleverly jumped on the train of rereleasing their game, yet again, only this time players will be collecting hearts – instead of Christmas presents – for better in-app rewards. Keeping in the theme of romance, players who download the Valentine’s Day version of “The Simpsons: Tapped Out” will also be able to shower their gaming friends with love, by sending Valentine’s Day cards through the app.
Developers should also take note of a smart way to monetise their apps, with the update also including a variety of available in-app purchases, including themed decorations and heart shaped structures. The Simpsons game is available on both iOS and Android devices, making it easily accessible to all mobile users – another easy, yet effective way to increase your downloads and improve the possibility of monetising your app. When everyone around you has the love-bug, it’s hard to say no to creating your own perfect in-game paradise – at just a few dollars a pop.
I personally can’t wait to see what’s in store for gamers with the Easter Holidays just a few short months away!