Last week the mobile games studio Futureplay released its first game Farm Away. Ex Rovio exec and Co-founder of Futureplay, Jami Laes is already happy with the market response.
Laes recently commented “We’re around 100,000 daily active users, and we’re generating $0.082 average revenue per user per day,”
“It’s early days but we’re monetising better than similar games that use IAPs.” He continued.
Laes strongly believes the success has stemmed from the in-game advertising positively reinforcing player experiences. He says that some games use advertisements as a negative reinforcement. His goal is to “use adverts to make your fun more fun.”.
For example, an ad within the game is done by the user tapping on a cloud, watching the ad within the game and the user then receives rains for four hours. This ultimately doubles the generation of gold for the user.
Laes said “These ads need to be opt-in, because that’s how we feel good about things,”.
He continued to say that the ads are not a replacement for in-app purchases.
Farm Away is available for a free download from the iTunes App Store.