According to recent local media reports, Apple has dropped its top selling game in Japan from the App Store.
Spending little on marketing, the developer Mixi announced earlier in the month that the blockbuster title Monster Strike raked in a staggering $4.2 million each day. This equates to $378 million between April 1 – June 30, translating to $175 000 per hour.
As of 6:00pm Japans local time, the game was pulled and was absent from the top five grossing games in Japan’s App Store.
Mixi acknowledged in a recent statement “The use of serial codes are being stopped with immediate effect, making many people believe that this is the main reason Apple pulled the plug.”
There is speculation around Mixi violating the following clause; “Apps using IAP to purchase physical goods or goods and services used outside of the App will be rejected.”
There is a possibility that Apple also had a problem with Mixi’s adherence to clause; “Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected.”
The CEO of Touchten Games, Anton Soeharyo said recently that he was admitting that the news had shocked the gaming community on the whole and that this may come as a reminder of Apple’s ultimate powers.
Update: The game has recently appeared back on the App Store since 1am Sunday.