Recently launched by Scratch is the shopping app for iOS devices which essentially enables its users to connect with personal shoppers. The personal shoppers will in turn search the web for items that suit the buyer’s needs.
Based on particular themes the app allows for curated lists of products. Users are also able to start chatting with a personal shipper to search for a specific item. For the personal shopper to get started the user will select a category of the specific item they are wanting such as clothing, accessories, gift ideas, home items and many more.
Once a category is selected, the user will put in their own words, answers of a few questions based on the item they are looking for. The answers are provided to the personal shoppers who will then do their research and make suggestions on items the user may be interested. The shopper may have a particular budget in mind which the personal shopper will also take into account.
Once the user is recommended items, they are under no obligation to purchase. If the conversation does however, lead to a match in interest and budget the shopper can purchase from within the app by entering their payment details and shipping address. Shoppers can also purchase items from the app’s curated lists.
Matt Zisow, the founder and CEO of Scratch said in a recent statement that the business model works by taking a “percentage of the retail price of some items purchased through the app.” He followed that the items recommended are “never biased by whether or not we’re receiving a commission from the brand/retailer.”
Scratch is available for a free download from the iTunes App Store.