While ‘Flappy Bird’ was originally released in May 2013, only in more recent months has this basic mobile gaming application made a surprising impact on the charts. Practically an overnight sensation, people all across the globe have become consumed with this very basic game, but as we all know, sometimes the simplest approach is the best – and it sure seems to be working for the Vietnamese developer of the game, Nguyen Ha Dong.
As a free to play game, with no in-app purchases available to players and the only profit being from pop-up advertising within the app, many developers and game enthusiasts around the world are baffled at just how this could be one of the most downloadable games for 2014, thus far. The graphics and style of gameplay for the app take the user on a journey back to what looks like a 1990s game, with very simple structure and design. It is logical, however, to see how many users have become addicted to the game, due to its demand for your undivided attention and the ability to play this game one handed, whilst on the go.
‘Flappy Bird’ provides gamers with the unstoppable urge to come back for more, in an attempt to beat their high score by even one more pipe. While many developers rely on in-app purchases, various upgrades and purchasable apps in order to monetise their creations, the addictive nature of this game brings back iOS and Android users time after time to play, bettering the odds of profit conversion from advertising banners.
Whether you love or hate the game – some may even go as far as having ‘Flappy Bird Rage’ (Yes, we’ve all been there), it’s clear to see that the world of mobile gaming is just as unpredictable as the weather channel. International developer or Indie hopeful, out of this world graphics or simple gameplay style, the success of ‘Flappy Bird’ has left developers, analysts and industry professionals questioning their judgement on what will be the next big thing in the world of mobile applications.