Chartboost has made some undeniably advantageous friends in the mobile gaming industry, collaborating to bring further in-app advertising to more than 60,000 games to date. While in-app purchases and advertising for other games has always been a tool for generating more money for mobile developers, Chartboost is taking monetisation to a whole new level with their latest endeavour.
Many advertising companies within the industry have jumped on board the idea of providing users with a way to make in-app purchases or continue playing when they’ve lost lives, without opening their wallets (or paypal account!). In more recent times, you may have noticed that when you reach a juncture in a game and are required to purchase an upgrade in order to continue, many games are now allowing users to watch a short video to receive ‘gold bars’ or ‘hearts’ in order to gain “game money”. Earlier this week, Chartboost announced that they would be bringing two new advertising methods to game creators, in a bid to increase chances of successfully monetising new mobile applications. By swapping traffic with other companies, Chartboost is assisting developers in getting even more free installations. When it comes down to it, whether you have a great app or not, monetisation can make or break a developers dream. Mobile media advertising companies play a crucial role in ensuring the success of many apps. While Chartboost may be one of the largest names in mobile game advertising at this time, the online media industry is ever changing, making it crucial for developers to continually search for an advertising company that will provide the latest monetisation techniques for both iOS and Android applications.
With more than 12 million game sessions per month and, as mentioned previously, being used in more than 60, 000 individual games, it’s easy to see why this kind of mobile advertising is becoming a friend of many developers in the industry.