Whether you’re deep into the gaming world or simply stay up to date with what’s trending on social networking sites, you’ve most likely heard about the stories being released stating that King has trademarked the word “Candy”. Most well-known as being the developers of the infamous “King’s Candy Crush Saga”, the company threw a spanner into the works of the gaming community, with the announcement of this unusual trademark.
While many gamers, developers and enthusiasts were keen to jump aboard the hysteria of this unbelievable news, the team at King released a statement shortly after the news was leaked. Gamezebo caught the statement that read “We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don’t enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop.”
The statement released to the media did put a stop to some of the worry brewing amongst current game developers across all mobile platforms; however, there is still the concern for many that any new app releases with a name containing “candy” may need to brace themselves for a bumpy ride. If you’re currently developing a new release game or are considering launching your game to the public, be sure to check with your legal team about any possible trademark infringements, as this is not an unheard of practice. With King applications available across iOS, Android and Social Networking platforms it could be an interesting year for all things sweet in the world of mobile gaming.